Creating your personal brand is essential for the advancement of your career and the development of yourself as a leader. What do people say about you when you’re not in the room? What would they say you are KNOWN for? Believe it or not, you can have influence over what is said and how you are perceived whether you are there or not.
Did you know that less than 15% of people have truly defined their personal brand and less than 5% are living it consistently; however 70% believe they have defined it and 50% believe they are living it. Your personal brand communicates who you are and what you have to offer. It’s your reputation and your promise and why people should believe you. It’s how you are perceived outwardly and whether or not you will be taken seriously.
1. Why personal brand is such a big deal
2. How you can influence others’ perception of YOU
3. The Power of 3: Image + Voice + Promise = Personal Brand
Facilitated by Kelly Lucente, lead brand strategist and creative director of Kellylucente.com. Her expertise is helping businesses attract the right customer, gain market share, and increase revenue.