From Prospect to Raving Fan

  • 08/15/2017
  • 11:30 AM - 1:30 PM
  • Southdale Library 7001 York Ave S Edina, MN 55435

Registration

  • Registration Code Required

Four Strategies to Streamline Sales and Referrals:

Creating a pipeline filled with interested prospects isn’t magic – it’s the result of a well-planned, well-oiled system. In this training, Sue will share how to network for ideal prospects and convert them into new clients or customers through an automated process that feels good to prospects AND you! Plus, she’ll share “insider secrets” to creating a referral process that works! If you ever struggle to find new clients or customers, you want to be here!

  • 1.   What’s your UVP?
  • a.    How do you determine your unique value proposition and why is this important in building a tribe of raving fans?
  • b.    Flush out the hot buttons of your prospects
  • c.    Create a short, compelling offer that answers basic questions that hits the hot buttons in a way that whets their appetite for more.
  • 2.   Email sequences that convert
  • a.    Design an email sequence relevant to the free offer
  • b.    What do you want the prospect to do at the end of the campaign? Then work backward
  • c.    Seed your emails with calls-to-action. Remember, a call-to-action doesn’t always mean you are asking for a sale
  • d.   Sprinkle with testimonials
  • e.    I’ll share the basic templates I used for my 14-email campaign that is delivered over 2 months when a person opts in so you can use it to write you own based on what you learned.
  • 3.   How to collect their contact information and communicate with them WITH THEIR PERMISSION without being pushy or salesy.
  • a.    If you are meeting someone for the first time at a networking event, etc., the goal is to get to know them better and compel them to want more information from you. This event is not the time for an in depth consultation or pitch.
  • b.    Instead of using your title, create a sentence that describes what you do, who you do it for, and the results people get.
  • c.    Give them a reason to remember you. (in a good way!)
  • d.   Using the back of your card for optins…
  • 4.   How to ask for referrals AND GET THEM.
  • a.    What’s your current model for asking for referrals?
  • b.    Asking during the sale, right after the sale
  • c.    Individual surveys
  • d.      Requesting warm introductions via LinkedIn



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