Q: Describe your business.
I started my business in 2008. Back then it was just social media when social media was in its infancy, and I always had virtual assistants helping me and my clients. There came a point when we were getting bored and overwhelmed doing just one thing so we decided to broaden our services to include email marketing, blogging, website support, project management, copywriting and the likes. It's a thousand times more fun because it’s allowed us to work very closely with our soloprenuers. My team and I like to collaborate with those we support, take some things off their plate and make things happen. It’s a kick to see what we create and how we make a difference ---- sometimes it's simply decreasing their overwhelm. Our clientele base is all over the board and I enjoy matching clients with the right VA that is not only proficient in the area they need help in, but matches personally as well. I firmly believe you won’t get nearly as far if you don’t have someone who clicks with you and gets you. All of my virtual assistants feel personally invested in the business they support. They have their clients back, and that’s what makes what we do so special.
Q: What is your background?
I come from a giant corporation and worked there on and off for fifteen years. I like to say I did “three tours of duty” because frankly I’m not a “corporate” type. I started there as a temp and the benefits and pay were really attractive so I signed on. Frankly I thought I wouldn’t even last six months, but I stuck around because there was always something new and exciting happening. The company was really small, but it was growing at such a rapid place you never stayed in one position very long. We used to joke that if you didn’t like your boss, where you sat or what you did, it didn’t matter because you’d be re-organized in a month. Looking back, the variety of experiences and positions were perfect for me and afforded me so many opportunities. I was in facilities, procurement, account management, PR communications and more, and all of those taught me something new. I really thrive on change and new challenges. The hard part (which I’m sure every entrepreneur can agree) was having to be somewhere for a certain amount of time. I don’t like to be put in a box, and I was working sixty-hour work weeks. When I decided to move on it was the perfect time. I’ve done a couple of different jobs since then, including a stint as a bartender in North Minneapolis. All of those experiences have given me different tools I use in my business today.
Q: What do you like to do in your free time?
Despite my love of change and doing new things in my professional life, free time is a whole different story. For me, it’s the simple things. I love a quiet weekend where I can get lost in a good book in front of the fireplace. I love to garden, bake, and cook simple, flavorful meals and get together with family and friends for laughs, excellent food and conversation. If I’m baking, you can bet I’ll be asking people to come and eat my creations. Those things really feed my soul. I also count down the days when I can head up north. My nephew has an A frame on thirty acres and no matter what time of year we go, it’s always a blast. In the winter the weather is bristling’ so food is very important. We’re always cooking (and then promptly planning our next meal) and knocking back a few beers, just having fun. We also love to play bocce ball and other lawn games in the summer months. It’s a real slice of heaven.